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Don’t Tick People Off, and Other Tips for Writing and Editing Web Copy

October 14, 2014 | Filed under: Lori Burwash

If you’re writing or editing copy destined for the web, know this: People don’t read. They don’t even finish what they’re not reading. Instead, they scan for answers and, with any luck, take action based on what they find. It’s less about the journey, more about the destination. Your mission, …

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