Your editorial blog is an excellent tool to attract new clients, maintain relationships with existing or past clients and optimize your website for search engines. Before you start blogging, consider these two starting points: Your blog is not about you; its purpose is to answer your clients’ questions and offer …
The federal government spends between $15 billion and $20 billion annually on goods and services, including editing and writing. Communication skills are in high demand. The government’s massive web renewal project faces much work ahead in streamlining 1,500 websites into one overarching website, Canada.ca. Small businesses across Canada, including solopreneurs, …
If you’re writing or editing copy destined for the web, know this: People don’t read. They don’t even finish what they’re not reading. Instead, they scan for answers and, with any luck, take action based on what they find. It’s less about the journey, more about the destination. Your mission, …