Category: Lori Burwash

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Lori Burwash

Twitter for Wordies

June 28, 2016 by Lori Burwash | 3 Comments on Twitter for Wordies

Twitter is made for people like us: a forum where communication must be clear, engaging and concise? GAME ON. But — whether out of indifference, fear or social media fatigue — many have yet to experience the wonder. If you’re one of the uninitiated, give Twitter a go. The platform is rich with editors and […]

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Lori Burwash

Don’t Tick People Off, and Other Tips for Writing and Editing Web Copy

October 14, 2014 by Lori Burwash | 8 Comments on Don’t Tick People Off, and Other Tips for Writing and Editing Web Copy

If you’re writing or editing copy destined for the web, know this: People don’t read. They don’t even finish what they’re not reading. Instead, they scan for answers and, with any luck, take action based on what they find. It’s less about the journey, more about the destination. Your mission, then, is to pave and […]

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Lessons Learned From Eminem, David Ogilvy and a Sex Hotline

April 29, 2014 by Lori Burwash | 18 Comments on Lessons Learned From Eminem, David Ogilvy and a Sex Hotline

It all started respectably enough. Publishing courses at Ryerson, EAC workshops and conferences, the Banff Book Editing Workshop. I’ve had rock-solid editorial training. So what have a rap artist, an ad man and a sex hotline taught me about writing and editing? Some pretty useful things, it turns out. Eminem: Write and edit like a […]

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