Tag: user experience

Filed under:

Aaron Dalton

Laws of UX

August 11, 2020 by Aaron Dalton | 4 Comments on Laws of UX

UX stands for “user experience.” It’s the discipline that looks at how users navigate (usually digital) interfaces and tries to maximize fluency. In-house editors will often find themselves wearing many hats, especially in smaller organizations. I know I’ve often been asked to edit not just web copy but also text in various IT systems (for […]

Read more »

Tagged

Filed under:

Christina Vasilevski

Usability Testing From an Editor’s Perspective

April 23, 2019 by Christina Vasilevski | Leave a Comment

This post is part of a new series of case studies by and for in-house editors. The focus of this series is on the personal experiences and various roles of in-house editors. A post will appear on the Editors’ Weekly every other month. If you’re interested in writing a post for this series, please email the Member Services Committee.  […]

Read more »

Tagged

Filed under:

Lori Burwash

Don’t Tick People Off, and Other Tips for Writing and Editing Web Copy

October 14, 2014 by Lori Burwash | 8 Comments on Don’t Tick People Off, and Other Tips for Writing and Editing Web Copy

If you’re writing or editing copy destined for the web, know this: People don’t read. They don’t even finish what they’re not reading. Instead, they scan for answers and, with any luck, take action based on what they find. It’s less about the journey, more about the destination. Your mission, then, is to pave and […]

Read more »

Tagged