Lori Burwash
October 14, 2014 by Lori Burwash | 8 Comments on Don’t Tick People Off, and Other Tips for Writing and Editing Web Copy
If you’re writing or editing copy destined for the web, know this: People don’t read. They don’t even finish what they’re not reading. Instead, they scan for answers and, with any luck, take action based on what they find. It’s less about the journey, more about the destination. Your mission, then, is to pave and […]
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