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Tim Green

Sun Tzu and the Art of Words

November 12, 2019 by Tim Green | 4 Comments on Sun Tzu and the Art of Words

As editors and writers, we are all conscious of the need to consider our target audience. See Understanding My Reading Communities as an example. This requires self-awareness to avoid inflicting our own biases on our readers. If Sun Tzu had been an editor, he might have said, “Know your audience, know yourself. A hundred editing […]

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Marianne Grier

Google as the Editor

January 22, 2019 by Marianne Grier | 6 Comments on Google as the Editor

If you’re a Gmail user, you may have adopted its new Smart Compose feature. This perplexing time-saver has made me question the future of communications since it appeared in my inbox. Smart Compose uses machine learning to help users write faster, clearer emails by anticipating what they’re trying to say and suggesting text they can […]

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James Harbeck

Currying Favour With Your Readers

August 8, 2017 by James Harbeck | 2 Comments on Currying Favour With Your Readers

Editing and writing have a lot in common with cooking. For one thing, people come to a text, as to a restaurant, with certain expectations and ideals, and you should satisfy them. You don’t have to give them something completely predictable — especially if you’re in a line more artistic than industrial — but you do want […]

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