Tag: euphemisms

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Wilf Popoff

Wasted Words: Sows’ Ears as Silk Purses

October 30, 2018 by Wilf Popoff | 3 Comments on Wasted Words: Sows’ Ears as Silk Purses

I was amused to read that some Hamilton landlords, faced with a public relations crisis, want to rebrand themselves as rental housing providers. They feel landlord has too many negative connotations, imputable to its medieval traditions; landlord also suggests a “callous and wealthy man collecting cheques each month and doing little else.” Rental housing provider, […]

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Wilf Popoff

Getting Rid of Death

September 23, 2014 by Wilf Popoff | 6 Comments on Getting Rid of Death

Okay, I understand. Most of us simply do not want to die. And over the last two centuries the western world has managed to postpone the occasion: we’ve doubled our lifespan. Postponement, however, is not eradication. Die we must, eventually, although there now appears to be a workaround. Many people are attempting to defeat mortality […]

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