What Role Can Editors Play in the Conscious Language Debate?
Conscious language (also known as inclusive language) is a topic that is gaining a lot of attention on a global scale. Recently, there has been some heated debate over some publishers’ decisions to edit the works of Roald Dahl and Agatha Christie to align with current language standards. These debates highlight the divide that exists […]
Wasted Words: Surviving Overkill
In 1956 SC Johnson (formerly Johnson Wax) developed Raid, an apparently effective insecticide that became a marketing miracle. But most of the credit for the boom belongs to Foote, Cone & Belding (aka FCB), a global advertising agency that created the legendary slogan, Raid Kills Bugs Dead. This whimsically ironic tagline burst into our cultural lexicon […]
Wasted Words: How Language Sometimes Evolves
I’m aware of the organic nature of living languages and their need to adapt. If I forget, a glimpse of Chaucer brings me up short. His poetry shows just how much a language can change in six centuries. The remarkable capacity of English to absorb fresh concepts and to express new ideas and technology enables […]