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Karen Virag

Revisiting Verbal Boobery

Photo by Denisse Leon on Unsplash

In memory of Karen Virag, who passed away Jan. 11, 2014, we are pleased to republish one of her popular blog posts from November 2013.

Verbal whatery?

Not long ago in the Air Canada Lounge at Toronto Pearson Airport I noticed a small sign beside a tray of freshly baked cookies. It said:

“For the safety of our passengers with allergies, these cookies contain nuts.”

Now, I have to say, I don’t know why so many people complain about Air Canada. Knowing how many passengers are allergic to nuts, AC actually went out of its way to prepare a snack that, well, contained nuts. Good on them.

What Air Canada probably meant to say on this sign was, “These cookies contain nuts. So, if you are allergic to nuts don’t eat them because you could die.” (Or something like that. Maybe it would be too much to expect an airline to use the verb “die” in any of its materials.)

Off-kilter sentences like this belong to a particularly rich linguistic class I like to call verbal boobery (VB). Consider this example from a notice about emergency procedures:

“In cases of extreme emergency, the operator may tell passengers to evacuate through the PA system.”

The Oxford Guide to Canadian English Usage notes that the original meaning of evacuate is “to empty a building,” which is a definition true to the word’s Latin roots — e meaning “from” and vacuate, from the Latin evacuare, meaning “to empty.” But as the Canadian Oxford Dictionary tells us, evacuate can also mean to “empty one’s bowels”; “to discharge feces.”

So, the passengers being addressed here are either so thin that they can squeeze themselves into the wires of the PA system, or the people on the other end of the PA system are about to get a nasty earful.

The August 12 [2013] issue of Australia’s The Independent reported a particularly fine example not of VB but of a delightful slip of the tongue. The paper cited this comment, made at a Liberal Party event in Melbourne by opposition leader Tony Abbott: “No one — however smart, however well-educated, however experienced — is the suppository of all wisdom.”

A statement of great, um, rectitude, Mr. Abbott.


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About the author

Karen Virag

Karen Virag, a well-known writer and editor, passed away on Jan. 11, 2014. She was a longtime EAC member and half of CBC Radio's Grammar Gals.

8 Comments on “Revisiting Verbal Boobery”

  • Shirley B


    Delightful. I miss Karen Virag. I hope you treat us to more of her pieces again soon.

  • Virginia


    This piece reminds me of a singular truth about Karen: She loved to find the humour behind our flaws. This was true for human failings as much as it was for errors in grammar. Thanks for this fresh reminder of Karen’s great love of words and her even greater appreciation for her colleagues and the many friendships she formed through the Editors Association of Canada.

  • Wilf Popoff


    Good detectives are always on duty and Karen never missed a solecism or malaprop, wherever it was. Imagine how much fun she would have had with Donald Trump!

  • Hee! Thanks for sharing this, Anna and the Eds Weekly team. I miss Karen.

  • Anita I. Jenkins


    Thank you. I have shared this post with some of Karen’s friends who are not editors, and I know they will be thrilled to see that we still remember her.

  • Susan Beach


    Thanks for reposting one of Karen’s many delightful and educatiional pieces. I miss Karen and always smile awhile when I think of her.

  • Stacey Aktinson


    This is a great post. It’s a reminder to always try to find the humour in our work.

  • Tamra Ross


    Every piece she wrote is golden. We need more like her.

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